As part of the promotion of "La Mordidita", Martin made several appearances on televised shows and award ceremonies where he performed the song live. It received positive response from the public, winning the Video of the Year award at the Premio Lo Nuestro 2016 and becoming the singer's most-viewed video on Vevo. It features Martin dancing on the streets accompanied by dancers, models and ballerinas all infected with a "dancing virus" transmitted through a bite. The music video for "La Mordidita", filmed in Cartagena, Colombia and directed by Simón Brand, premiered on June 12, 2015. ![]() It was also certified 15× Latin platinum in the United States. ![]() It reached number six on the US Billboard Hot Latin Songs and number three in Spain where it was certified double platinum. "La Mordidita" was commercially successful across Spain and Latin America. It further received numerous nominations at several Latin award ceremonies. The song received widely positive reviews from music critics who praised its blend of many music elements such as merengue, salsa, cumbia, and reggaeton.
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